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White Paper

Cookies Are Out, Crowds Are In

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September, 2012

Most people know that around 40 percent of cookies get deleted each month. However, a new survey from Pretarget finds that nearly 60 percent not only delete, but block or disable their cookies. This means that cookie targeting misses nearly 2/3 of a given audience.

 

 

Infographic

Display Advertising Pricing Guide

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May, 2012

You get what you pay for when it comes to quality ad exchange inventory. Learn about the tradeoffs between CPMs and potential impression volume and unique reach in the online display ad exchange environment.

 

 

 

Infographic

Display Drives Search

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May, 2012

Over the past several years, numerous third party studies have pointed to the power of a display banner ad. From driving follow on searches to lifting conversions of an entire campaign, this infographic summarizes some of this research into a powerful message: display works.

 

 

 

 

 

 

 

 

 

Infographic

The Rebirth of Display Advertising

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March, 2012

The notion of “audience buying” and “RTB” are relatively new concepts, only possible through an evolution in online advertising in the past five years. From the first true ad exchange, to the trading desk and display side platform, display advertising is expected to grow faster than search advertising. Much of this growth is enabled by the adoption from the buy side and agency trading desks. This infographic outlines the recent history of our industry and how we’ve gotten to where we are at today.

 

 

 

Infographic

Media Buying 2.0: It’s All About the Audience

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Click to Download 24×36 Inch Hi Res Version

February, 2012

Media buying has largely practiced buying “context” as the proxy to audience. The advent of digital media has given rise to media buying 2.0 – making it possible to only buy the precise audience desired. The technology stack resembles that of the stock market and less of the media industry.

 

 

 

 

 

 

 

Infographic

Trading Desks Are the Stock Brokers of Digital Advertising

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Click to Download 24×36 Inch Hi Res Version

December, 2011

Digital advertising has become real time. We often hear how digital advertising is compared to the stock market – trading media vs trading stocks. Download this infographic which illustrates the digital advertising stack with examples, and compares it to the financial market.